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is a design and innovation consultancy based in Palo Alto, California, United States. The company helps design products, services, environments, and digital experiences. Additionally, the company has become increasingly involved in management consulting.

was formed in 1991 by a merger of three established design firms: David Kelley Design (founded by David Kelley, who is also a professor at Stanford University), ID Two (founded by Britain’s Bill Moggridge), and Matrix Product Design (founded by Mike Nuttall).

The firm employs approximately 550 people in the disciplines of human factors, mechanical, electrical and software engineering, industrial design, and interaction design. IDEO has worked on thousands of projects for a large number of clients in the consumer, computer, medical, furniture, toy, office and automotive industries.

In 1999, the firm was the subject of the “Deep Dive” episode of ABC’s Nightline; they redesigned a shopping cart in five days. As the world’s leading design firm, IDEO creates innovative products, services, spaces, and experiences for such companies as Procter & Gamble, Pepsi-Cola, and Samsung, and helps companies build cultures of innovation. IDEO’s renowned multidisciplinary culture and process of innovation have given rise to the Apple mouse, the first laptop computer, the Polaroid I-Zone instant camera, the Palm V, the soft-handled Gripper toothbrush for Oral-B, and hundreds of other standard-setting designs. Since 1991, IDEO has topped Business Week’s list of winners of the annual Industrial Design Excellence Awards, and in 2005, the magazine named IDEO one of the twenty most innovative companies in the world.

IDEO comprises more than 400 multidisciplinary individuals—designers, engineers, human factors experts, and business strategists—who combine to create a culture rich in creativity, expertise, knowledge, and empathy. IDEO was featured in the 2009 design documentary “Objectified”. IDEO has won more of the BusinessWeek/IDSA Industrial Design Excellence Awards than any other firm. IDEO has been ranked in the top 25 most innovative companies by BusinessWeek and does consulting work for the other 24 companies in the top 25.

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